Philyra is a bespoke perfume lab that creates customized scents based off of client’s memories to create a personalized bottle of nostalgia. Similarly, the customized scent can become a part of new memories in which clients can associate events to the perfume. Scent is subjective and a single smell can come across differently to each person. This brand connects fragrance and the mechanics of olfactory memory to create a unique experience for each client and their precious moments.
